Big Tech Operating Margins: 5-Year Trend 2020–2024
Microsoft leads traditional Big Tech at 44.6%. Meta recovered sharply from its 2022 efficiency crisis. Amazon's margins expanded dramatically as AWS and Ads became dominant. Click legend to toggle.
NVIDIA 2024
56.9%
AI margin king
Microsoft 2024
44.6%
Consistent leader
Meta 2024
42.8%
+22pt vs 2022
Amazon 2024
10.8%
+11pt vs 2022
Operating Margin % — 2020 to 2024
Sources: Company annual reports · Amazon margin includes all segments (retail dilutes margin) · NVIDIA FY2024 ends Jan 2024; FY2025 ends Jan 2025 · Meta 2022 decline driven by Reality Labs losses and advertising headwinds