Finance

Meta Q4 2024: Ad Revenue, DAU & Reality Labs

$48.4B revenue (+21% YoY) with 3.35B daily active people across the family of apps. Reality Labs operating loss of $4.97B. Click any bar to expand.

Q4 Revenue
$48.4B
+21% YoY
Daily Active People
3.35B
+5% YoY
Net Income
$20.8B
+49% YoY
Reality Labs
–$4.97B
Operating loss
Revenue ($B)
Op. Margin (%)
2024 Quarterly Revenue — Click any quarter to expand
Daily Active People (Billions)
Revenue Split — Q4 2024

Source: Meta Investor Relations, Q4 2024 earnings release (Jan 29, 2025) · DAP = Daily Active People across Facebook, Instagram, Messenger, WhatsApp · Figures in USD billions

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